Jordan BRAND
The Background
Jordans are sneakers long ingrained into streetwear and basketball culture.
The Truth
Jordans are made for wear and tear but are monuments of footwear.
The Strategy
Everyone has a unique experience wearing Jordans.
Embrace the unique uses and identities of Jordans to bring together the shoe-wearers.
SOCIAL ADS
Out of home ADS
CAMPAIGN DECK
The team:
Marilee Combs, Alexandra Miller
Our Advisor:
Mitch Bennett, Founder / Creative Director at Guesthouse