CHOMPS
The ask
Create a campaign for Chomps based on a truth.
An interesting revelation..
Sometimes… people have the urge bite or “chomp” into something.
PERSONAS
This is CHARLIE. Remember him?
This is COCO.
We all know a COCO.
This is MATEO. We’ve all been there.
PRINT ADS
SOCIAL MEDIA & POSTS
CAMPAIGN DECK
The TEAM:
Emma Chaisson, Alexandra Miller
OUR ADVISOR:
Mitch Bennett, Founder / Creative Director at Guesthouse